With its HQ in Hertford, it is a strategic move to have a satellite office closer to the Olympic activity, enabling a more efficient use of the team's time and help them with looking after a growing level of London based clients, suppliers and partner venues.
Rick Stainton, Smyle's MD comments, "This is an exciting development for Smyle that will immediately support our Olympic projects as well as a longer term commitment to our enhanced client management & growth plans. We are looking at other opportunities to support our enhanced live communications portfolio and delivery reach, so this is likely to be the first of several satellite offices.
The Tech City location around Old Street has received a lot of attention and investment recently from the creative and technology sectors, including global leaders such as Google and Intel, hence it is the perfect choice for Smyle's rare production model that offers in-house creative and technical services for our clients' live events and media requirements."
Tracy Halliwell, Director of Business Tourism & Major Events at London & Partners, commented;
"I am delighted by the news that an award winning agency such as Smyle has taken the strategic step to open up an office in London. Creative agencies such as Smyle really add something to London's overall profile as the world leading events destination. Smyle's decision to locate their new office in the heart of London's newest business quarter in 'Tech City' is a significant addition to all the already thriving offer which is in that area of East London. With 2012 being such as monumental year for London's events industry - it's seems fitting that Smyle will also be here."
London & Partners hosted a press event on Tech City on December 5th, at which Smyle's strategic director, David Hornby, was a guest on the on the panel.
