New Experiential Dept Launched at Smyle

July 2009

Following an approx 35% increase to date in both account wins and delivery, Smyle is underlining various recent experiential projects with the investment in a dedicated expert team so as to increase its exposure to the experiential market.

Rick Stainton, Smyle's Commercial Director comments, "Both the creative event & technical production teams have achieved great things in the face of a difficult climate with already £2.2m of project wins for delivery from April 09 onwards, versus £1.6m for the same period to date last year - these range from brand experience events for up to 8,000 consumers to a range of conferences and award ceremonies both in the UK and in Europe.

It is clear that our range of in-house disciplines can be adaptable to changing client requirements, promoting a gain in market share. This has been alongside a noticeable increase in business for our newer film & media depts that has enabled us to build upon our existing client relationships, as well as a number of significant new client wins from competitive pitches."