Live Nation Experience - SMYLE

June 2009

Live Nation Experience has produced official VIP Hospitality for some of the world’s biggest live acts, tours and festivals.

Smyle was again thrilled to be selected to design & produce the Live Nation Experience VIP enclosure backstage at Hyde Park for the 2 week long Hard Rock Calling & Wireless festivals.

The backstage area catered daily for 1,100 enthusiastic revellers. In addition to the main structure, Smyle provided the bars, contemporary draping, bespoke furniture, lighting and a live video feed of the main stage.

The briefs directive was to ensure Live Nations’ brand prominence within the event though co-ordinated design & AV solutions. Their identity was further enhanced through subtle use of bespoke infrastructure to heighten the brands exposure for future Live Nation Experience events. 

Matt Margetson Production Director at Smyle explained “It’s the 3rd year we have worked with Live Nation Experience. This year a 6000 strong audience were entertained by fantastic acts such as The Killers, Bruce Springsteen & Neil Young. It’s a great event and we hope to have the opportunity to get involved and deliver some creative solutions for forthcoming Live Nation events”