Future Publishing thrilled with Smyle at Britains 1st ever Bike Festival

June 2009

The first BikeRadar Live has come to an end, but it certainly won't be the last as thousands of people poured into Donington Park to experience the biggest bike festival the UK has ever seen.

BikeRadar Live - a multi-discipline mass participation cycling event which offered enthusiasts the opportunity to watch the world's best professional downhillers, dirt jumpers and stunt riders in action.  Cyclists also had an opportunity to take part in a challenging road sportive or an all-night mountain bike enduro - racing against the clock or against each other on the track, trying out a road or a mountain bike or just checking out the latest bike gear.

Smyle’s expertise for this experiential event was utilised in full site production including: lighting, power generation, sound and big top production. Smyle also filmed and edited the festival for Future Publishing.

“We are incredibly happy with the first ever BikeRadar Live, it was a chance to bring our market leading magazines and websites to life. The reaction from visitors, exhibitors, riders and sponsors has been overwhelmingly positive. For Future, the weekend will be remembered as a fantastic first year – we wanted people of all ages to be united by their love of bikes, and BikeRadar Live did not disappoint.”

Publishing Director Sports Division – Future Publishing