New Muscovy Company

June 2007

Guards Polo Club, Windsor

reason / objective

* Design the event production to showcase the Ivan The Terrible (ITT) Vodka brand among influencers in the premium bar-call spirits market
* Deliver a high-end experience that reflects the tradition and heritage of the brand
* Generate interest in the brand by association with the luxury market
* Host VIPs, Celebrities and New Muscovy Company clients including HRH Prince Michael of Kent – 500 guests
* Provide live musical entertainment as a culmination to the evening

concept / solution

* Temporary marquee structure used to in keeping with polo tradition and to reflect ITT brand heritage
* Through it’s relationship with Guards Polo Club, Smyle oversaw all event  logistics ensuring a smooth lead up to the event
* Smyle responsible for all event supplier co-ordination
* Stage and structure interior illuminated with 8 MAC2000 intelligent lights, suspended from a semi circular truss – providing textured washes & bespoke glass gobos across the structure façade
* All tables pin-spotted
* The evening culminated in a live performance by soul singer Hazel Fern

Result

* Over 500 guests enjoyed a polo match between Russia and England followed by a champagne reception and 4 course gala dinner with bar and casinos.
* The ITT vodka brand was given a high level of exposure among England’s and Russia’s society figures and high net worth individuals