Undisclosed Multinational company

April 2007

Smyle studio

reason / objective

Smyle was asked to emulate the companies worldwide advertising campaign as part of the punchy opening sting to be used at their Annual EMEA conference. In addition to shooting on location Smyle used their Green screen studio and professional dancers.

concept / solution

To mirror the current campaign the Smyle team had to make one dancer appear to dance with themselves on screen in front of a location in Paris.

Smyle used Digicomp Green chroma cloth and shot in HDV for the best results when keying.

To make it look as though one dancer was coming from behind themselves the team used a multi-layered video idea. This allowed us to pinpoint the dancers previous position using a film on our screens which we used as a mask for the start of the next shot.